Sealac

Sealac is an Irish family-owned company that specialises in the collection and manufacturing of Ascophyllum nodosum for animal and plant nutrition. They were launching their first product, Good Gut Health, and contacted me to designed something that would stand out above other livestock products. This led to an expanded range and further promotional material.

My Role

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Sealac

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Getting Started

The first stage was to visit a few agricultural shops and view the livestock products on offer. In terms of actual good graphic design, it was all very disappointing. Nothing had a good, branded look.

Following this, I went to a large pet shop which carried several ranges of dog and cat food. The graphics, branding and packaging design were fantastic. I advocated this approach to the client.

Move to a full product range

After a successful launch of Good Gut Health, more sizes were added to form a range. Then the Sealac went on to launch other products aimed at pigs, horses and sheep.

I had already anticipated this, and had chosen a muted colour palette so that all of the products could sit together as a full range.

DL Brochure

With an expanding range, a DL, triple-panel brochure. The design was bright and colourful to reflect the branding and the packaging styles of Sealac’s products.

A4 Brochure

The National Ploughing Championships is one of Europe’s largest agricultural event and dealac were attending with a stand.. Sealac wanted a full-colour, multipage A4 brochure to hand out to visitors at the Championships. The A4 brochure allowed for a greater amount of detail to be displayed.

Real-life photographs

Below you can see the Sealac product range, points of sale, brochures, pull-up banners and brochures.

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