- Logo Design
Getting Started
Fireflies MSP wanted a new logo for their new company. A lot of logos for IT-based companies are often quite dour and corporate. I suggested something different that was bright and energetic, reflecting the company namesake: Fireflies.
Three logo designs were created:
- Braning & Graphics
Brand Guide
The next stage was to develop a full Brand Guide. The brand guide sets the rules and standards for how Fireflies MSP’s brand should be presented to ensure consistency across all platforms and materials. It acts as a reference for designers, marketers, and writers, and includes specific details on logos, colours, typography, tone of voice, and imagery.
- UI/UX & Web design
Website Design
The next stage was to design and build a simple brochure website for the company. The site was very simple, with good use of the colour palette and typography.
The aim was to create something bright, clean and dynamic with a good range of typography. Originally a video was to be created and added to the background of the slider. Instead, a lottie animation was created and added to the homepage slider to provide additional movement and interest.
