Envy Organica needed a stylish price list for their INSIGHT haircare range from Italy. It had to be A4 in size and designed so that their agents and stockists can print themselves without going overboard on ink. The brochure also had to be available as a PDF document for emailing to stockists. Filesize was very important here.
Insight Professional already have a minimalistic look and feel to their branding which had to be continued in the new design.
The result was a stylish, minimalist price list that fitted seamlessly with the company’s branding. Each page has a 15mm area of free white space, so the entire brochure can be printed on an office or home printer with the awkward white margins. Also, the brochure can be saved as a lo-res PDF and still looks rather spiffy!